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Should I keep my property on the market this winter?

We are coming to the end of this crazy, crazy year, and although you have already made the decision to move, you might be thinking, do I really need the hassle over the next few weeks?  Not only do you have the constraints of being in Tier 3 but you are having to work out your Christmas bubble.  So it is no surprise that our team at KMJ Property are being asked by sellers: “should I keep my property on the market this winter?”

Let’s get straight to the point, the answer is 100% YES!

Why?

Here are the facts

Rightmove statistics show that in the period between Boxing Day 2019 and New Year’s Eve, there was a 231% increase of property views on their website, yes 231%!  The number of views in that period rose from 10 million to around 30 million, so whilst we were overdosing on turkey, watching a Christmas special, and enjoying new gifts, we were also on our phones and other devices looking at properties on the market in the local area.

It may be hard to imagine, but every year Rightmove declare this to be one of, if not the, busiest days of the year for property views on their website.  Yet last year was different again, because instead of views dropping in the first two weeks in January, they actually went up from 30 million to 40 million.

But this was by no means the busiest day in January either. Wednesday 29th January broke all records, with 5.7 million visits on that day, up 9% on the previous record set back on 24th April 2019.  Overall, January 2020 was the Rightmove’s busiest month on record, achieving 152 million views, a 7% increase on the previous year.

What does that mean?

It may seem logical and less stressful to take your home off the market, but before you rush into taking the ‘For Sale’ sign down, think about why you’re selling.  You have made the decision to move – lockdown may have given you time to reassess what you want out of a home, or maybe the time just felt right.  With that in mind, what you really want for Christmas is a buyer ­– but how can a buyer find you if your home isn’t being marketed?

Why would you want to miss out on the busiest time of year, your home being viewed by millions – yours could be their Ferrero Rocher amongst a tray of treats.  If your home isn’t seen to be available, buyers won’t know to wait until you list it again, they will be viewing other properties, eager to get a virtual or physical viewing before anyone else so they can quickly and happily secure their new home as soon as possible and have themselves a merry little Christmas.

Last Christmas

As this will hopefully be your last Christmas in your new home, you want it to be a special one, and we want to ensure that any precious time within the Christmas bubble period is not disturbed. Should you not wish to have any physical viewings, we can ensure that any potential buyer has the opportunity to attend a virtual viewing instead, by ensuring we have a video tour of the property.

Deck the halls

You may have already decorated your home ready for the festive period, and who can blame you with the year we’ve had.  That being said, when potential buyers come to view your home, they need to see just that: your house, not an explosion of sparkles and sprinkles. So let’s have a conversation, as we don’t want to be the Scrooge in your Christmas Carol.  Together we can work out when best to record a viewing, so you can maybe tone down the decorations for that day, and then transform it back into the winter wonderland of your dreams.

Santa Claus Is Comin’ to Town

Selling at Christmas should be a reason for cheer; let us do the hard work, so you can celebrate 2021 in your new home.

Let’s get your Christmas selling strategy together, call our team on 01892 515188. 

What a difference a floorplan makes when selling your home in Tunbridge Wells

Oh the days when we could wander around a shop with carefree abandonment. Yet here we are in the Covid era, having to adapt and change from the norm.  The property market is very much open but, as you’ll know, things have changed. Nevertheless, buyers are abundant and eager to view your home any way they can.  From photographs to videos, they soak it all in, trying to visualise every inch of your property. There is one key item they are all keen to digest, and yet not every agent in  feels it necessary. Let us tell you what a difference a floorplan makes when selling your home.

Is it essential?

It always amazes us at KMJ Property that not all agents see the importance of a floorplan. They take the time to take photographs to show the interior of the property, they may even focus in on period features, but what this cannot do is give a buyer the facts.  It’s easy to misjudge the size of a room based on an image – too much or oversized furniture can make a room seem smaller, a shot taken in flattering light and the room looks spacious and empty.  This is where the floorplan takes over, the actual size of the room can’t be distorted by furnishings and camera angles, the facts and size of the rooms are laid bare for all to see.

Room sizes are one benefit of the floorplan, but it isn’t just the space a property provides that appeals to potential buyers, the layout is also important.  Not every buyer will be able to physically view a property, video tours are fantastic and give the best alternative. But when reviewing whether the property is for them, buyers can sometimes get confused about the layout, which is why the floorplan is crucial; it gives them the clarity they need and helps to bring that potential offer even closer.

Does it work?

What we have noticed is how focused buyers are on finding a property that accommodates their lifestyle.  Having spent so many hours in their homes this year, buyers are absolutely clear what they want and need from their next home.  A separate workspace is often on the must-have list, but how far away is this from family spaces? This is obviously essential should there be a need to self-isolate.

Is there an area that brings the family together? A place to cook where a careful eye can watch over children whilst they are doing their homework?  The desire for a wonderful space to entertain, when we can, is at the forefront of people’s minds, we can see the longing to fill homes with loved ones and laughter being a priority when normality returns.

Is there potential?

It can be hard to view your home as anything but perfect, but just as you’ll be wanting to make your mark on your new home, buyers will be wanting to make theirs on yours.  Buyers’ eyes are full of imagination and creativity and they may see opportunities that you never envisaged; the floorplan is key to them envisioning the potential of your property.

Whether buyers have viewed your home physically or virtually, it can be hard to accurately recollect the true size of rooms and where they are positioned.  Working from the floorplan, buyers can start to knock down walls, open up spaces and create new ones.  It is this scope for potential that grabs buyers’ hearts and keeps niggling, and when this happens you know you have them hooked.

Positioning

Just as potential is a consideration for buyers, so is positioning, and where each room is located can be a deciding factor.  There has been an increase in the number of families who are looking for homes that can accommodate an extra family member, whether that be a parent or grown-up child. Can your property provide them with some privacy?  Those with young children may wish to have bedrooms close together rather than on separate floors, and prefer the bathroom to be close by. 

What it offers

The floorplan isn’t about what your property offers you, it lays out the facts to enable buyers to begin to explore what it can offer them.

Not having a floorplan hinders buyers’ decision-making, as without the facts they can be relying on assumptions. This is what your floorplan offers them – the facts.  Never underestimate the importance of a floorplan when selling your home.

If you’re curious what your home is worth, contact our team at KMJ Property on 01892 515188

 

What a difference a floorplan makes when selling your home in Tunbridge Wells

Oh the days when we could wander around a shop with carefree abandonment. Yet here we are in the Covid era, having to adapt and change from the norm.  The property market is very much open but, as you’ll know, things have changed. Nevertheless, buyers are abundant and eager to view your home any way they can.  From photographs to videos, they soak it all in, trying to visualise every inch of your property. There is one key item they are all keen to digest, and yet not every agent in  feels it necessary. Let us tell you what a difference a floorplan makes when selling your home.

Is it essential?

It always amazes us at KMJ Property that not all agents see the importance of a floorplan. They take the time to take photographs to show the interior of the property, they may even focus in on period features, but what this cannot do is give a buyer the facts.  It’s easy to misjudge the size of a room based on an image – too much or oversized furniture can make a room seem smaller, a shot taken in flattering light and the room looks spacious and empty.  This is where the floorplan takes over, the actual size of the room can’t be distorted by furnishings and camera angles, the facts and size of the rooms are laid bare for all to see.

Room sizes are one benefit of the floorplan, but it isn’t just the space a property provides that appeals to potential buyers, the layout is also important.  Not every buyer will be able to physically view a property, video tours are fantastic and give the best alternative. But when reviewing whether the property is for them, buyers can sometimes get confused about the layout, which is why the floorplan is crucial; it gives them the clarity they need and helps to bring that potential offer even closer.

Does it work?

What we have noticed is how focused buyers are on finding a property that accommodates their lifestyle.  Having spent so many hours in their homes this year, buyers are absolutely clear what they want and need from their next home.  A separate workspace is often on the must-have list, but how far away is this from family spaces? This is obviously essential should there be a need to self-isolate.

Is there an area that brings the family together? A place to cook where a careful eye can watch over children whilst they are doing their homework?  The desire for a wonderful space to entertain, when we can, is at the forefront of people’s minds, we can see the longing to fill homes with loved ones and laughter being a priority when normality returns.

Is there potential?

It can be hard to view your home as anything but perfect, but just as you’ll be wanting to make your mark on your new home, buyers will be wanting to make theirs on yours.  Buyers’ eyes are full of imagination and creativity and they may see opportunities that you never envisaged; the floorplan is key to them envisioning the potential of your property.

Whether buyers have viewed your home physically or virtually, it can be hard to accurately recollect the true size of rooms and where they are positioned.  Working from the floorplan, buyers can start to knock down walls, open up spaces and create new ones.  It is this scope for potential that grabs buyers’ hearts and keeps niggling, and when this happens you know you have them hooked.

Positioning

Just as potential is a consideration for buyers, so is positioning, and where each room is located can be a deciding factor.  There has been an increase in the number of families who are looking for homes that can accommodate an extra family member, whether that be a parent or grown-up child. Can your property provide them with some privacy?  Those with young children may wish to have bedrooms close together rather than on separate floors, and prefer the bathroom to be close by. 

What it offers

The floorplan isn’t about what your property offers you, it lays out the facts to enable buyers to begin to explore what it can offer them.

Not having a floorplan hinders buyers’ decision-making, as without the facts they can be relying on assumptions. This is what your floorplan offers them – the facts.  Never underestimate the importance of a floorplan when selling your home.

If you’re curious what your home is worth, contact our team at KMJ Property on 01892 515188

 

The FIA announces new member exclusive to Tunbridge Wells and Tonbridge.

 

Family run independent agency selected by the FIA

 

Graham Lock, founder of the FIA, a network of high performing independent estate agents, has announced that KMJ Property has joined them as the exclusive estate agency member within Tonbridge and Tunbridge Wells. They will join a select group of agencies from around the country as recognition of the high levels of customer service and professionalism that they provide.

 

‘We have very high standards of entry to the FIA, our members are spoken to at length and vetted to ensure that they meet our criteria. I was delighted when David accepted my invitation to join, we are very happy to have them on board to further enhance our groups’ reputation and give local home movers further confidence in selecting KMJ Property as their local estate agent.’ Said Lock.

 

David Johnson Managing Director of KMJ Property said, ‘we are very pleased to be standing alongside some of the best agents around the UK, unfortunately some agents get hung up on spreadsheets and targets, they forget that, if you do the job well, giving genuine advice and support, word will get around! Some of the best service provided, in any profession, is often by an independent business - where care really matters’.

The government has said we should be open and selling homes! So, we are ready and very keen to help. However, we WILL be following very strict guidance on how we should be carrying out viewings and valuations.

So if you would like to view one of our properties or you have a property to sell - give us a call today.

We are expecting the market to pickup in the coming months so talk to us asap, and as usual we are very contactable.

Many thanks

David & Suzanne Johnson

 

The Property Ombudsman Trading Standards OnTheMarket FIA